About FMA Consulting
Certified Privacy and AI Advisory
FMA Consulting exists to help Australia’s media, marketing, and advertising industries grow confidently in an era of privacy reform, AI disruption, and increasing regulatory scrutiny. Founded by Shannon Fitzpatrick, FMA brings over 20 years of senior commercial leadership experience from brands like eBay, Domain, NewsCorp, and Fairfax. Shannon understands the unique pressures faced by marketers, publishers, and platforms navigating the fast-changing data and technology landscape.
As a Certified AI Governance Professional (AIGP) and Certified Information Privacy Manager (CIPM), Shannon combines deep operational expertise with a future-focused understanding of emerging privacy and AI risk. He has seen first-hand how under-prioritised compliance can limit innovation — and how practical, privacy-first thinking can unlock competitive advantage.
FMA Consulting helps clients go beyond check-the-box compliance. We deliver real-world strategies, training, and governance support to reduce legal risk, build trust, and future-proof how you use data and AI.
Client Testimonials
Holly Perks
Editor-In-Chief Sitchu, Head of Marketing Belle Property
“Shannon’s expertise and deep understanding of AdTech, programmatic setup and the digital advertising landscape was hugely advantageous for our small but growing business. His contribution to elevating Sitchu’s go-to-market strategy and brand initiatives was also highly invaluable. Shannon brought fresh, innovative ideas to the table, helping the team improve our market positioning. He helped build out a new growth and commercial plan for 2024, which has a solid foundation for our future growth and success.”
Sam Buchanan
CEO, IMAA (Independent Media Agency Association)
“Shannon’s expertise in digital data and privacy has been invaluable to IMAA. His proactive approach in providing regular updates on privacy and AI, along with his insights as a keynote speaker at Interdependence Day, positioned him as a true thought leader and partner to our industry body. Shannon’s ability to simplify complex topics and offer strategic guidance has been a huge asset. I would highly recommend him to anyone looking for a trusted advisor in the tech and data space.”
Angelo Sinibaldi
Director – Data Commercialisation & Strategy, Nine
“I have worked with Shannon twice over the last 5 years and find him a skilled and hands on consultant. In 2019, I collaborated with Shannon on the Nine Fairfax Data Unification in merging the respective Adobe Audience Manager platforms whilst he worked at Domain. In 2024, I recommended Shannon to the CRA team to drive the CRA audio ID project from business case to acceptance. On both projects, he has shown great capability in managing various stakeholders with ease to deliver on the project objectives.”
“Shannon worked with us as a consultant and brought valuable strategic thinking and market insight to help us evaluate our client’s commercial approach and clarify direction. He was also able to draw on senior perspectives from his network, which added further depth to the process.”
Frequently Asked Questions (FAQs)
What is FMA Consulting?
FMA Consulting is an independent advisory firm specialising in privacy, AI governance, and digital transformation for Australia’s media, marketing, and advertising sectors. Founded by Shannon Fitzpatrick—who brings over 20 years of commercial leadership experience from companies like eBay, Domain, and NewsCorp—FMA helps organisations navigate regulatory change while unlocking growth opportunities.
Who leads FMA Consulting?
What services does FMA Consulting offer?
FMA Consulting provides a range of services, including:
Project Management: Ensuring effective stakeholder alignment, process optimisation, and delivery of initiatives
Privacy & AI Audits: Comprehensive assessments of your tech stack, data practices, and pixel tracking to identify risks and provide actionable insights.
Privacy Policy Reviews: Crafting and updating transparent, compliant privacy policies in line with Australian laws.
Privacy & AI Training: Bespoke training covering privacy fundamentals, AI risks, and mitigation strategies.
Growth Strategy: Designing tailored growth strategies focusing on people, product, technology, and processes.
How does FMA Consulting differentiate itself?
FMA Consulting stands out through its:
Future-Focused Solutions: Embedding privacy and enabling trustworthy AI into operations.
Independent & Tech-Agnostic Approach: Offering unbiased advice without allegiance to specific technologies.
Compliance-First, Commercially Minded Strategy: Balancing regulatory compliance with business growth objectives.
Bridging Privacy, AI, Security, and Marketing: Integrating these domains to turn compliance into a business advantage.
What industries does FMA Consulting serve?
FMA Consulting primarily serves Australia’s media, marketing, and advertising industries, assisting organisations in navigating privacy reforms, AI risks, and digital transformation.