The privacy & AI landscape is evolving. Your business must evolve too.

Navigate Regulations & Elevate Experiences

As regulations and consumer expectations continue to evolve, businesses must navigate a complex web of privacy laws, while still delivering exceptional customer experiences.

Privacy is no longer just a regulatory requirement.

It’s the cornerstone of a successful marketing strategy.

Top of Mind Consumer Concerns in 2025

  1. 80% – Criminal Activity (fraud, theft) & data breaches
  2. 6% – Being hacked by individual or Government
  3. 6% – Collection of sensitive data
  4. 3% – Not knowing how my personal Data is being used
  5. 2% – being used for personalized advertising

Source: IAB_Consumer_Privacy_Report_January_2025

Privacy Reforms Are Gaining Speed

Global privacy regulations and consumer protections have accelerated over the last decade, and reforms are now underway in Australia.

  • 2011: EU Directive gives individuals right to refuse the use of cookies.

  • 2013: Safari & Mozilla browsers start restricting third party cookies.

  • 2018: General Data Protection Regulation (GDPR) is passed and comes into effect. Apple announces Intelligent Tracking Prevention.

  • 2020: Google announces plan to phase out third-party cookies. Apple announces App Tracking Transparency and Safari blocks third-party cookies by default. California Consumer Privacy Act (CCPA) takes effect.

  • 2024: The Virginia consumer data protection act takes effect.

    The Australian government commits to introducing legislation to reform the Privacy Act.

On 29 November 2024, the Australian Senate passed the Privacy & Other Legislation Amendment Bill, implementing the 1st Tranche of Amendments to the Privacy Act, which took effect on December 11.

Australian Privacy Reform Timeline

Next up for 2025 – Key Lookouts

Bookmark FMA Insights to stay abreast of future developments.

Key takeaways for your business

  • Audit Your Third Party Pixels
  • Check Compliance for Data-Driven Media Technologies
  • Ensure Privacy by Design & Explicit Consent
  • Deploy Privacy as a Competitive Edge & Upskill Staff