FMA Privacy & AI Services
Targeted advertising and measurement technologies are key characteristics of the contemporary marketing ecosystem, but they often involve the use of detailed, sensitive data.
Without clear, informed consent and alignment with current and future privacy regulations and consumer expectations, these practices can raise significant privacy concerns and potential regulatory violations.
FMA Consulting offers a suite of specialised privacy and AI governance services tailored to the current and future needs of digital media, advertising, and data-driven organisations.
Audits & Health Check
Our comprehensive privacy & AI audits cover your tech stack, data practices, and pixel tracking to uncover risks and provide actionable insights for compliance and optimisation.
Perfect For: Media agencies, marketing teams & media owners
Privacy Policy Reviews
We craft and update privacy policies that are transparent, compliant with Australian laws, and easy for customers to understand. We work with internal legal teams & partners to ensure compliance.
Perfect For: Businesses needing clear and compliant policies
Privacy & AI Training
Our bespoke training covers the fundamentals of privacy & AI , risk & harms and mitigation strategies to empower your team with practical knowledge.
Perfect For: Media agencies, marketing teams & media owners
FMA Media & AdTech Services
FMA Consulting delivers expert Media and Adtech services with a focus on growth strategy and end-to-end project management. We help digital media and advertising organisations scale effectively, streamline operations, and stay ahead in an evolving data-driven ecosystem.
Growth Strategy
We design growth strategies tailored for commercial media focusing on people, product, technology, and process to drive incremental revenue and optimise resources effectively.
Perfect For: Media owners, publishers, and brands exploring retail media opportunities
Project Management
We ensure effective stakeholder alignment, process optimisation, and delivery of initiatives. From RFP’s, managing timelines & coordinating teams, we help you achieve strategic objectives.
Perfect For: Media companies undergoing M&A, complex data & tech projects, or seeking operational alignment
FMA Case Study
Privacy audit empowers Australian media association to lead on data governance, reduce risk, and prepare for upcoming privacy reforms.
Our Four Stage Process
Discovery & Inventory
Compliance & Privacy Review
Security & Performance Testing
Remediation & Optimisation
Our Commitment To You
Comprehensive report & governance framework
Recommendations with step-by-step remediation plan
Detailed Performance optimization plan
Follow up consultation and review
Frequently Asked Questions (FAQ)
What is included in a Privacy & AI Audit?
The audit assesses your digital environment – covering tracking pixels, data handling, privacy notices, and AI systems – to identify compliance gaps and operational risks. Recommendations are practical and prioritised to support implementation.
How often should a business conduct a privacy or AI audit?
At minimum, annually—or when introducing new tech, changing business models, or expanding into new jurisdictions. FMA can help define an appropriate cadence based on your risk profile and growth plans.
Can FMA help with implementing Privacy by Design?
Absolutely. FMA embeds privacy into product development and organisational processes from the ground up, helping you meet compliance obligations while maintaining customer trust.
Can FMA help us update our privacy policy?
Yes. FMA reviews and updates privacy policies to ensure clarity, transparency, and compliance with the Australian Privacy Act, while also aligning with international best practices where relevant.
Does FMA offer AI governance training?
Yes. FMA delivers customised workshops and executive briefings on responsible AI use, automated decision-making, and privacy-by-design. Training can be adapted for boards, legal teams, product, and marketing teams.
Does FMA assist with AI risk assessments under Australian law?
Yes. FMA provides structured AI risk assessments aligned with the Privacy Act’s proposed reforms and global standards. This includes evaluating automated decision-making and advising on safeguards for high-risk use cases.
How does FMA support digital transformation?
FMA helps businesses scale responsibly by integrating privacy and trust into their growth strategy. This includes project delivery, stakeholder alignment, and tech stack reviews that ensure privacy doesn’t become a blocker to innovation.
What makes FMA’s consulting approach unique?
FMA combines deep operational knowledge with privacy and AI expertise, offering commercial strategies that are regulation-ready. Their advice is independent, tech-agnostic, and focused on actionable outcomes.
What industries benefit most from FMA’s services?
FMA primarily supports clients in media, marketing, and technology industries where data use, automation, and customer trust are central to success. However, any business managing personal data or deploying AI systems can benefit.
Is FMA Consulting suitable for startups or only large organisations?
FMA works with businesses of all sizes. Whether you’re scaling quickly or navigating a complex legacy system, FMA tailors its approach to meet your specific regulatory, operational, and commercial needs.